Since first published in 1998, Juice has been the pioneer nightlife and street culture magazine in Singapore and Malaysia. In just 7 years since its launch, Juice boasts a circulation of 50,000, with over 100,000 estimated readers in the two countries. Juice has now entered the Indonesian market, bringing its trendy material to five big cities across the archipelago: Jakarta, Bandung, Jogjakarta, Surabaya and Bali. With its unique editorial language, Juice’s trademark is bridging for its readers the two worlds of nightlife and popular culture by featuring stories of DJs, musicians, fashion gurus, entertainers, artists and techno wizards - both local and international.
Juice is now a must-read magazine for Indonesia’s nightlife-loving and stylish crowd.
Juice magazine readers are primarily from the 18–30 years age group. They are active consumers of nightlife industries, from music to clubs and bars. These markets are expanding rapidly in the five big cities of Jakarta, Bandung, Jogjakarta, Surabaya and Bali. Juice’s readers tend to spend generously on clubbing, alcohol, fashion and other entertainment goods. Gender wise, the Juice magazine readership is divided evenly: 50% male and 50% female.
Distributed throughout the five big cities in Indonesia, Juice’s circulation has reached 30,000 copies, with 80% in Jakarta and 20% divided evenly among Bandung, Jogjakarta, Surabaya and Bali.
|Market||:||Nightlife, Street Culture, Music|
|Age||:||Male/Female, 19 - 25|
|Distribution Area||:||Jakarta, Bandung, Yogyakarta, Surabaya, Bali|
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